About us
We’re proud to be a forward-thinking IT support company, with roots in Nottingham and clients across the East Midlands.
We are Cultivate.IT
We’re a family company, supported by a great community of schools and businesses who trust us to deliver strategic IT solutions that really work for them.
Straight-talking, easy to work with and committed to getting the best results, we’ve been giving outstanding service since 2004.
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friendly, down-to-earth team
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genuine advice
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no jargon
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18 years' experience
Our story
It all began because our founder David saw how many organisations struggled with their IT. He knew that smarter, simpler tech could improve their infrastructure, boost efficiency and support their longer-term goals. So he set out to make it easy and stress-free.
“IT systems shouldn’t hold you back. They should be simple, stress-free and intuitive – giving people more freedom, more flexibility and more scope to get stuff done.”
DAVID
Growing stronger, sustainably
Over time, environmental sustainability became more important to us, and when our brand director Grace joined the business in 2019, it was something she refused to ignore. In fact, she made it her mission to evolve us into a more sustainable business.
Today, we help organisations make considered, cost-effective choices. We bring in tech that transforms the way you work, empowers your people and uses resources respectfully – reducing e-waste, and helping protect the environment for future generations.
Read our sustainability story.
Meet the directors
David Founder and Technical Services Director
David started our business with an ambition to create positive change, drive growth and help organisations innovate. It’s seen him work closely with schools and businesses to deliver strategic, accessible IT support for more than 18 years. Today he leads all aspects of technical strategy and implementation.
Grace Web and Brand Director
Grace is our sustainability champion, web designer and brand strategist. With 14 years’ experience in brand strategy and product development, she creates fresh, modern websites for ambitious brands and drives our business – and our clients – to do better by our planet.
“We’re passionate about protecting the planet, so we’re making IT greener, helping our clients use tech responsibly, sustainably and successfully.”
Grace
Our values
We believe in a better kind of IT. The kind that empowers your people and the kind that makes everything easier, without costing the earth. So, whether you need urgent IT support, or an IT partner for the long-term, we are always guided by our values.
Human.
Tech makes change possible, but people spark it. Which is why every strategy we develop, and every recommendation we make, begins with you, your challenges and your goals. We’re not just here to fix your IT - we’re here to make IT work for you.
Purposeful.
We’re here to help you make purposeful changes that give you the power to thrive, grow and build a stronger organisation for everyone. We’ll help you do it sustainably too – minimising emissions and e-waste to take better care of our planet.
Transformative.
Once we understand what you’re aiming to achieve, we’ll help you get there – recommending, technology that gives you a solid foundation, to work the way you want to, every single day.
Sincere.
We’re a friendly, down-to-earth team, here to give you genuine advice and reliable support. No fuss. No jargon. No unnecessary extras. So, however great the tech is, we’ll only recommend it if it’s 100% right for you.